I am forever shocked by the difficulty many entrepreneurs, and other managers, have in managing the under-performing people who work for them. This is not about employees who don't have the skill to do the work, but simply about employees who don't perform at their potential. Here is what I hear:

"John is so frustrating; he never does what I have told him to do. He never follows procedures."

"I don't understand why Bob can't get nearly as much done as Susan. Doesn't he see how much mo...