I was approached by a Realtor friend of mine a few weeks ago and got a typical complaint from her: "It is so frustrating! Too often I work with a client for weeks showing them property after property and then I lose the client to another agent when the client is ready to submit an offer."

This is no different than the complaint I have heard for ages from B2B sales reps in many industries: "I spend all the pre-sales time and effort with the customer, educating them, answering all their...
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