We live in the era of the supershopper.  The supershopper is a distinct buying style that some consumers have where the consumer constantly seeks out the most information and what appears to be the best price.  This is a shopping behavior that has always been present, but now with the full search power of the Internet, it is easier and easier to be a supershopper.  This behavior is most evident in consumer buying practices but is also present in business to business buying practices.

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